RCS is not a new topic in the telecommunications industry – there is still a lot to explore, as well as countless opportunities to improve Enterprise Communications, using the technologies that are available in the market.
In many countries RCS is already a reality. Brands are using the technology to engage with their customers and are achieving real results. A recent study from our partners Juniper Research shows that in 3 years RCS will reach 3.9 billion of users worldwide. [In 2020, the number was 1.2 billion]. But what is this ‘relatively new’ technology?
How does it really work? As part of MEF’s RCS Market Development project, MEF and its members selected the successful use cases where you can see RCS in practice, and the results.
Infobip - Telekom Deutschland
Infobip - Niva Bupa
Infobip - nextbike
Infobip - Digitaleo
Infobip - Covea
Infobip - ClubComex
Infobip - Bolt
Infobip - BankBazaar
Auronix - Caja Popular
Sinch - Cdiscount
Auronix - Fintonic
Mobivity - Sonic
Kaleyra - Oxfam
Telefonica Global Solutions - Brazilian Ministry of Health
Out-There-Media - World Health Organisation
WizyEMM - Chronopost
Infobip - EaseMyTrip
GMS - Prom UA
Dotgo - 9 MOBILE
Orange Belgium - Ringring
Telefonica Global Solutions - Movistar México
Orange - Ivory Cost
Orange - Spain
Orange - Direct Marketing
Telefonica Global Solutions - Vivo, Brazil
Orange - Congo
Orange - Romania
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Infobip - Telekom Deutschland
Telekom Deutschland, one of the world’s leading integrated telecommunications companies, Wanted to create and execute an exciting campaign that would not only inform their customer base about their latest Spotify Premium offer but also initiate conversion -
Infobip - Niva Bupa
Niva Bupa needed to explore richer media channels beyond traditional SMS and email to engage today's tech-savvy consumers effectively. Refresh remarketing efforts to improve customer acquisition, retention, and drive repeat business -
Infobip - nextbike
nextbike, Germany’s innovative bike-sharing company, wanted secure and timely delivery of transactional messages, build customer trust and protect against phishing and fraud in a unified platform capable of delivering messages, without disruptions -
Infobip - Digitaleo
Digitaleo, a marketing agency from France, wanted to make communication campaigns more engaging. -
Infobip - Covea
Move from transactional to conversational communication channels - Make the messaging around their retirement products more attractive to existing and prospective customers -
Infobip - ClubComex
Club Comex, one of the largest paint retailers in Mexico faced Low click-through rates and engagement among the existing customer base. They needed a more illustrative messaging channel -
Infobip - Bolt
Safety concerns for both drivers and customers increased, highlighting the need for effective security solutions Sought to enhance security through two-factor authentication (2FA) while providing a frictionless and engaging user experience, moving beyond traditional channel -
Infobip - BankBazaar
BankBazaar, an online financial product website, wanted to increase app installs and usage among their existing customers. They wanted to offer features that surpassed the limitations of text-only interactions through a richer channel that would be more effective than SMS, and as attractive as email. -
Auronix - Caja Popular
Caja Popular, the largest credit union in Latin America, wanted to driveadoption of its credit loans and to improve their debt collection services. They opted for RCS as it was a more visual approach than SMS. -
Sinch - Cdiscount
Cdiscount, an online retailer, wanted to Improve conversion rates on marketing campaigns. -
Auronix - Fintonic
Fintonic, a fintech company, wanted to encourage its customers who had already downloaded their app, to link it to their bank accounts. -
Mobivity - Sonic
Sonic, a chain of fast food drive-in restaurants launched an RCS campaign to drive “order ahead” pickup orders through their app. The campaign promoted new products. They also ran an MMS campaign in parallel to compare the results. -
Kaleyra - Oxfam
At a time when charities are struggling amidst the pandemic, this world-first campaign is supporting Oxfam with its vital work worldwide, fighting poverty and assisting victims of humanitarian crises. With positive results when compared to a standard Premium SMS send , this channel is proving to be more popular than traditional card payments, offering a unique opportunity for charities to boost revenue, whilst deepening the relationship with supporters. -
Telefonica Global Solutions - Brazilian Ministry of Health
The objective of this initiative was to enable Vivo to offer its users information and recommendations about coronavirus from official sources, providing a vital resource in Brazil, a country that has had the highest number of confirmed cases of COVID-19 in Latin America. -
Out-There-Media - World Health Organisation
Global RCS (Rich Communication Services) and Targeted Messaging campaigns, aiming to reach around 1.5bn people, to provide reliable, accurate and engaging information on how to prevent the spread of Covid’19. -
WizyEMM - Chronopost
Chronopost, a delivery service, wanted to deliver a seamless customer experience and save on costs by increasing their first-attempt deliveries. -
Infobip - EaseMyTrip
EaseMyTrip, an online travel company, decided to test RCS to engage with their customers in an innovative way around: latest promotions and feedback surveys (post trips, to engage their feeling about post pandemic travel). They also tested SMS and WhatsApp channels. -
GMS - Prom UA
Subscription fee collection reminders for Prom UA, a SME marketplace. Launched as a part of GMS RCS/RBM pilot in Ukraine -
Dotgo - 9 MOBILE
9mobile wanted to reduce the workload of its customer service department and improve customer satisfaction rates by deploying a care bot that could automate common customer service operations (checking data or airtime balances) and offer 24-hour support. -
Orange Belgium - Ringring
Reminders for postpaid customers (not on direct debit) to pay their mobile bill. -
Telefonica Global Solutions - Movistar México
Mother's Day. Telco sales promotion: Devices, data plans -
Orange - Ivory Cost
Encourage customers to download self-care, MyOrange app. -
Orange - Spain
With the goal to propose a new mobile to customers who are close to the end of their contract. -
Orange - Direct Marketing
RCS Campaign to let people know that Orange has 15 new shops (East coast of Spain, from Barcelona to Valencia). -
Telefonica Global Solutions - Vivo, Brazil
Mother's Day. Telco sales promotion: Devices and accessories -
Orange - Congo
Orange, a leading telecom operator in Europe, Middle East, and Africa, is one of the pioneers in RCS. Orange used RCS to deliver voicemail services to improve the overall voicemail and missed call experience for users. -
Orange - Romania
Educating customers about RCS P2P and A2P messaging including Google messaging and Samsung messaging experiences
